Utah Jazz NBA team is putting a new spin on non-fungible token (NFT) use cases in the sports world with its unique virtual NFT locker room.
Announced on August 31, Utah Jazz’s new NFT program offers opportunities for greater fan engagement and goes beyond just being a digital collectible or exclusive work of art. Jazz is launching the first of its kind “virtual dressing room.”
This creation combines a non-fungible digital token (NFT) concept with exclusive access to the team’s virtual dressing room. experience involves a once-in-a-lifetime interaction with the team’s legends.
Ryan Smith, owner of the Utah Jazz, said the experience is revolutionary for the team and fans:
“I am delighted to be able to offer a unique and innovative experience to the Utah Jazz fan base and beyond,” said Smith. “This NFT program is our opportunity to show the world that technology is thriving in our state and that we intend to be at the forefront of innovation as we move forward.”
Virtual wardrobe NFTs are available in tiers. former allows fans to virtually walk through the locker room. To do this, they will be sent an Oculus virtual headset. After the tour, Smith himself meets with fans for a 30-minute virtual question and answer session.
second tier is a less expensive option and includes the same walkthrough and Q&A access, albeit without the Oculus headset. Smith said it’s a once-in-a-lifetime opportunity, even if the team plans to release more NFTs in the future.
date of the virtual locker room visit is October 8 and a portion of the proceeds from the new NFT will go to non-profit organizations in the state of Utah.
Acquisition of NFT
NBA teams are immersed in the latest NFT craze. In early August, the popular NBA Top Shot debuted its new NFT collection during the Summer League Games. Other NFT platforms, like LegendsOfCrypto, signed with Orlando Magic’s Michael Carter-Williams just a few weeks ago. sports industry sees the potential for increased fan engagement that NFTs bring.
Utah Jazz has even hired Riley Demps as the NFT project manager for the team. “When I was hired in April, Ryan Smith asked me to push the limits of technology to create something special in the NFT and cryptocurrency space,” said Demps. “We have allowed people entering and leaving the Utah market to feel part of a team in the most intimate and realistic way possible. I am very excited about this opportunity to show people around the world not only what it means to be a Jazz fan, but also to be part of the Jazz family. “
first Jazz NFT will be available on rarible.com from 10am MST September 7 to September 15, unless they sell out sooner. Only 30 will be minted.
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