Team Great Britain becomes first Olympic team to create NFT collection

British Olympic team, together with designer Ben Sherman, are launching a collection of non-expendable tokens (NFTs) to provide new forms of fan engagement during the Olympics.

Great Britain has announced the launch of a new NFT collection in conjunction with the upcoming Summer Olympics to be held in Tokyo. In doing so, Team Great Britain became the first Olympic team to create their NFT collection. team is partnering with clothing brand Ben Sherman and commercial service provider Tokns.

latter will provide fans with new avenues of engagement between the team and their fans to interact with each other. agreement between Team GB and Tokns will begin before the 2020 Summer Games in Tokyo and will run until the 2022 Winter Games in Beijing. Great Britain will celebrate 125 years of the Olympics during that time.

Team Great Britain’s Commercial Director Tim Ellerton said in the press release that “We are delighted to be partnering with Tokns for what will be very different games for our Olympians in Tokyo. Particularly after the announcement that there will be no fans or spectators attending the Games, we are delighted to be able to provide digital moments that will be available to fans and collectors. ”

Team GB NFT Collection

Britain’s first NFT collection will debut with an NFT celebrating gymnast Max Whitlock and his two gold medals at the Rio Games in 2016. Ben Sherman’s custom creation will include digital NFT wall paintings that will be combined with various additions. of the real world. Each one will come with a unique, authenticated cryptographic key.

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British team artist in residence Ben Mosley will provide additional contributions. Every day during the Olympics, Mosley will create paintings that capture moments inspired by the events of the day before.

According to the GB team, Mosley’s painting will be wrapped with physical and experimental offerings, minted and auctioned to the public.

Fans can also be a part of current NFT art by visiting the Team GB Medal Moments Studio on Carnaby Street in central London. photos taken will be used to create a one-of-a-kind mural that will be digitally rendered, minted, and auctioned to the highest bidder as NFT at the end of the games.


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