Starting today, Bitcoin exchanges can re-advertise on Google.

Media giant Google lifted the ban on some cryptocurrency-related ads, allowing centralized cryptocurrency exchanges and digital wallets to promote their services on its platform in the United States.

“Beginning August 3, advertisers offering cryptocurrency wallets and exchanges targeting the United States will be able to advertise those products and services when they meet the following requirements and are certified by Google,” according to the “Product and Policy Update financial services. «

refore, cryptocurrency-related advertisers still have to meet various conditions to get certified by Google. That is, companies must be registered with the Financial Crimes Enforcement Network (FinCEN) as a “money services company,” licensed by at least one US state. As a money transmitter, or be a federal bank or state.

Additionally, cryptocurrency advertisers must comply with all applicable legal requirements (at the state or federal level) and Google Ads policies.

At the same time, Google revoked all previous cryptocurrency-related certifications on August 3, meaning exchanges and wallets must apply for new ones (if they haven’t already done so).

Many cryptocurrency ads on Google are still banned

Although cryptocurrency exchanges and wallets can republish their ads on Google services, many other projects and activities related to cryptocurrencies are still prohibited.

This includes initial coin offerings (ICOs), decentralized finance (DeFi) trading protocols, celebrity endorsements, and “promoting the purchase, sale, or trade of cryptocurrencies or related products.”

“Examples (not exhaustive): ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated DApps,” Google explained.

Additionally, “advertising destinations that aggregate or compare issuers of cryptocurrencies or related products” are not allowed, including cryptocurrency trading signals, investment advice, and affiliate aggregators or websites that contain “related content or broker reviews.”

In the past, Google’s total ban on cryptocurrency-related ads sparked a lot of controversy, including cases where the platform crashed Bitcoin company promotions but allowed fake versions of them to promote.

Also read Bitcoin approaching support at week lows

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