Fortune sells its new cover design as NFT Art

Fortune announced that it has started selling limited edition non-fungible tokens (NFTs) on the cover of the most recent issue.

Fortune Magazine, in collaboration with Digital Artist Please, owns announced the start of a limited edition NFT sale. Fortune, one of America’s 100 oldest magazines, became one of the first publications to focus specifically on finance and business. In 2017, Fortune became an early adopter of cryptocurrency and reserved an entire section for reporting on digital currencies.

Now the long-standing publication is entering the NFT space with its most recent August / September issue, “Crypto vs Wall Street.” August / September issue cover will be sold as NFT along with all artwork created for the Fortune “Crypto at a Turning Point” bundle. Each of the NFTs will go on sale on OpenSea beginning Friday afternoon and running through Monday night, August 9.

As Fortune senior writer Robert Hackett puts it, decentralized finance is’ attracting a generation of tech savvy, crypto early adopters, innovative thinkers, and, yes, the occasional degeneration of an alternative and largely independent financial system. , one where they can borrow, lend, save and insure themselves, in accordance with the rules that they themselves establish ”. According to Friday’s announcement, Fortune says the inspiration for the package was that democratizing force behind DeFi.

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Fortune NFTs hit the market

Fortune collection will consist of 256 identical copies of the most recent cover, digitized and converted to NFT. According to Fortune, the number represents the cryptographic keys generally associated with cryptocurrencies. Each NFT will be sold at a predetermined price and will not be auctioned as with many digital collections. Luck says this move is to allow more people to access the series while avoiding high-priced bidding wars that come with a single NFT auction.

press release states that “in line with DeFi’s acceptance of the power of open markets, cutting-edge technology and a sense of fun, FORTUNE and pplpleasr have worked with Manifold on bespoke smart contracts to enhance the bidding experience. . From three additional special edition NFTs. From the cover «.

announcement goes on to say that the charts for each NFT will change depending on whether some crypto influencers are the highest bidders. Basically a high bid will change the art to feature the aforementioned highest bidder social media avatar.

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