Fashion brand DKNY reinvents the logo as NFT

world of fashion and NFT continues to expand as DKNY reinvents its logo as NFT.

In the heat of NFT fashion, another major fashion brand comes into play. DKNY has announced the launch of its logo, but this time as a non-fungible token at auction.

brand’s new logo is inspired by a previous DKNY mural in New York City. However, in NFT form, the logo is animated by bicycle scenes along a busy New York street. It features lights from Times Square, pedestrians on the East City Parkway, and a hodgepodge of city sounds. According to the brand, the busy NFT reflects the New York classic that says it is a “city that never sleeps.”

executive vice president of G-III Apparel Group, owner of DKNY, commented on the auction through the company’s official announcement. “We are delighted that DKNY is launching our new logo through this art form,” he said. “Digital art highlights the brand’s strong bond with New York City in a way that is uniquely ours and propels the brand into this digital space with our first NFT.”

DKNY’s NFT is in collaboration with Parisian artists Obvious. auction is for September 1 on the Rad NFT market.

However, this is not just an average NFT drop. fashion house has decided that all proceeds from the auction will go to front-line workers. refore, the brand has partnered with the American Nurses Foundation’s Coronavirus Response Fund for Nurses. foundation provides financial assistance to nurses who work with COVID-19 patients.

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fashion industry and NFTs

DKNY is just one of many fashion and beauty brands now participating in the crypto space.

Two other big fashion houses on par with DKNY are Louis Vuitton and Dolce & Gabbana. y both released their own exclusive NFTs last year. Louis Vuitton teamed up with renowned artist Beeple for its 200th anniversary celebration. Meanwhile, D&G has created a collection that highlights its cultural heritage as a brand.

Along with brands, fashion media giant Vogue also got into the fun of NFT. Singapore edition of the fashion magazine has launched a collectible NFT series via Binance.

Even if it’s not just NFT art and collectibles that are making the world of fashion collide with crypto. Fashion brands are also using blockchain technology to crack down on counterfeiting in the industry.

As the world approaches the wonders of decentralized technology, surely this is just the beginning of the industry overlap.


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