Fans can watch 30 movies in 30 days starting November 3, 2021.
Eros Now, a leading South Asian over-the-top (OTT) entertainment platform owned by Eros STX Global Corporation, a global entertainment company, is launching a month-long Bollywood Film Festival on Facebook Watch this Diwali .
As part of this collaboration, Eros Now will release one movie each day from its vast library of over 12,000 Indian films and will stream it on the Eros Now Facebook page from November 3 to December 2. movies will be powered by Mzaalo, a blockchain-based video streaming app in the gamified video and entertainment ecosystem.
Eros Now has carefully selected the films to ensure the right balance between genres, size and relevance during the holiday season. list includes popular titles from the 90s and 2000s such as Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal to popular releases from the last decade such as Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor to new outlets like Hathi Mere Sathi and more.
Commenting on the campaign, Ramakrishnan Laxman, Senior Vice President of Marketing for Eros Now, says: “Our research based on data science indicates that Bollywood movies have strong replay value. And during festival season, this replay of viewing increases many times over.
“As people today prefer to stream long-form content to their devices, this partnership with Facebook allows us to extend the joy of seeing Bollywood’s old and new gems this Diwali to billions of socially savvy viewers. We believe this campaign will add to the experience of celebrating Diwali in people’s lives. “
Paras Sharma, Director of Media Associations at Meta, says: “Our approach to India with Facebook Watch has reflected the diverse tastes of consumers across the country. As movies and cinema are very popular in our community, we are delighted to partner. With Eros Now to allow fans to watch their favorite Bollywood movies on Facebook Watch. We hope this experience enables people to share, connect, and enjoy the content they like on Facebook.
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Vikram Tanna, COO of Mzaalo, says: “This industry-leading initiative is an excellent example of democratizing the best of Bollywood content. Our partnership with Eros opens up new avenues for user brand experiences to lead social entertainment. Commerce. We are confident that this unique festive partnership will pave the way for greater participation and result in greater dissemination of our content.
Eros Now has a community of 10 million fans on Facebook and this collaboration between the two companies will provide fans with an interactive viewing experience. Bollywood is an integral part of the Indian consumer video experience and both partners are committed to creating online video views in India.
Eros STX Global Company Information
Eros STX Global Corporation, (“ErosSTX”) (NYSE: ESGC) is a global entertainment company that acquires, co-produces, and distributes movies, digital content, and music in multiple formats, including film sequences, television, and OTT digital media for consumers of all the world.
Eros International Plc changed its name to Eros STX Global Corporation following the July 2020 merger with STX Entertainment, combining two international media and entertainment groups.
combination of one of the largest OTT players in India and a world-class studio with one of the fastest growing independent media companies in Hollywood has created an entertainment powerhouse with a presence in more than 150 countries.
ErosSTX delivers premium movies and star-driven episodic content on a multitude of platforms at the intersection of the world’s fastest growing and most dynamic global markets, including the United States, India, the Middle East, Asia and China.
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company also owns the fast-growing OTT platform Eros Now, which has rights to more than 12,000 movies in 13 languages with nearly 40 million paid subscribers and 224 million registered users as of March 31, 2021.
For more information, visit the website.
About Eros Now
Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 19 million premium paid subscribers, 20.9 million basic paid subscribers and 224 million registered users out of 150+ countries around the world.
It offers endless entertainment by hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium original episodic series, music videos, unmatched in quantity and quality. Eros Now also has an extensive library of short-form content, totaling over 4,400 short-form videos including original trailers and exclusive short interviews.
To date, Eros Now has successfully released more than 180 films in 13 languages, including Hindi, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, Punjabi, and more. Eros Now was named ‘Best OTT Platform of the Year 2019’ at the British Asian Media Awards. platform also won awards for original content and marketing at SCREENXX 2020.
To access Eros Now visit the website or download the app
Information about Mzaalo
Mzaalo, a decentralized application (dApp) launched by the Xfinite entertainment ecosystem, is a blockchain-based gamified video platform powered by XET (Algorand Asset Standard) designed to restore trust among consumers, content creators, and brands.
Mzaalo offers users free access to premium content including over 12,000 movies, originals, live TV, music, and more. Mzaalo’s token algorithm allows users to earn rewards that can be spent on more than 600 established brands, including products, digital products, games, and celebrity experiences.
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Mzaalo has established several partnerships with global companies to drive innovation and create new use cases. Recent partnerships include those with Josh, Dailyhunt, SpiceJet, Daimler India, and Eros Now. Xfinite’s utility token, XET, the native currency of the Xfinite ecosystem, is listed on Bitmart and MEXC.
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