Electronic Arts Dips Its Fingers Into Blockchain And NFT Gaming

Gaming company Electronic Arts is looking inward to blockchain and NFT technology in relation to its gaming portfolio. One of the world’s largest gaming companies is hiring roles that delve into “new business opportunities like fantasy sports, blockchain, and NFT,” but also roles related to machine learning and blockchain technology.

Blockchain-based games are still in their infancy and we are still waiting for the major gaming brands to actually enter the market. Ubisoft has been testing the waters, while companies like Sega, Namco Bandai, and Square Enix have invested a bit from left to right. However, hiring Electronic Arts can mean a lot to the blockchain gaming space. Especially considering the number of sports licenses in your portfolio.

“ world of entertainment is changing. From ownership to access, from linear to streaming, from physical to digital. video game industry is evolving with new ideas and Electronic Arts aspires to lead the way, ”they write in their job description for Senior Direct for Strategic Growth Brand Management. person in this role must guide EA into a new future and invest in “new business opportunities such as fantasy sports, blockchain, and NFT.”

When the NFTs of FIFA Ultimate Team

It is obvious that FIFA 2022 and Madden NFL 2022 have no NFT or blockchain odds, but maybe in the near future we will see this. current blockchain space has shown how well NFTs combine with sports. Among the biggest names in the NFT space are NBA Top Shot and Sorare. Additionally, there is MLB Baseball on the Wax blockchain and a variety of racing games from Animoca Brands.

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According to DappRadar Data NBA Top Shot has been responsible for more than $ 672 million in transactions since its launch. NFT collectors are even looking for legacy NFT projects right now, which would undoubtedly include MLB Champions. In the last 7 days the number of transactions increased 448% to 411 assets transferred. Just to show that there is still an appetite for abandoned projects.

We could argue that the upside potential of NFTs for a company like Electronic Arts is huge. FIFA and Madden NFL have a game cara called Ultimate Team. This cara generated $ 1.6 billion in revenue this year alone. That’s almost a third of all the money Electronic Arts has made, and that only comes from package sales. Now imagine they launch their platform on the blockchain. While they would give players real property, they would also receive a 1% cut from each transaction. It only makes sense for Electronic Arts to see if this path is worth going down.

To conclude, has Electronic Arts announced a blockchain-powered product? Absolutely not. Will they look at it? Yes they will. Will it become a game? Hopefully yes, but it can also become a comparable game distribution platform to Ultra.


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