becomes App No. # 1 on the US Google Play Store

Cryptocurrency is all the rage among American consumers right now, and the Google Play Store proves it. To this day, the application is the most popular product on the market. This comes amid the growing popularity of cryptocurrencies, rising prices, and a red-hot ad campaign from the exchange.

Cryptographic application download log

As displayed on the main page of Google Play, is currently the most downloaded free application in all categories. It has become more popular than TikTok, CashApp, and Instagram. Notably, Coinbase has skyrocketed through the ranks as well and is now at rank # 3.

growing popularity of the two apps is likely due in part to the boom in the cryptocurrency market. While bitcoin is currently trading steadily above $ 60,000, ether has just hit a new all-time high above $ 4,300. With similar gains across various altcoins, retail buyers are flooding the market in hopes of capitalize.

US Apple App Store reflects similar interest. Last week, Coinbase reclaimed its position as the most downloaded app since May, with in fourth place. However, since then, each app has dropped to 16th and 22nd respectively.

Fierce promotion of crypto exchanges

However, there is good reason that both and Coinbase see such massive adoption in recent days. y have both launched major promotional campaigns to get acquainted with average shoppers.

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For starters, recently signed Matt Damon to be the face of their company. actor stars in a new advertisement for the company presented on its site and on social networks, entitled “Fortune favors the daring.” Along with Damon, the trade also recruited basketball player Carmello Anthony, astronaut Scott Kelly, and UFC fighter Rhonda Rousey.

Matt Damon. Source. New York Times

Speaking of the UFC: the organization is now deeply intertwined with It announces the crypto exchange on many of its fighters’ jerseys, including newly crowned light heavyweight champion Glover Teixeira. MMA fighters have launched many of these initiatives with crypto organizations, including Jorge Masvidal last month.

As for Coinbase, the exchange has launched multiple initiatives to make it a leading platform linking all areas of crypto. company plans to launch an NFT market and is already allowing users to receive their income in cryptocurrencies.

In terms of advertising, Coinbase has now become the official cryptocurrency partner of the NBA. ir name and logo are regularly featured during matches, on television and at the base of each stadium’s networks.


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